Industry News 📰
There’s a reason Spotify shelled out millions to bring Joe Rogan’s podcast exclusively to its platform. The Joe Rogan Experience was the most popular podcast on Spotify in 2020, the audio streamer revealed as part of its year-end Wrapped campaign.
Amazon.com is in exclusive talks to acquire podcasting company Wondery for more than $300 million, the Wall Street Journal reported, following a bidding process that also drew interest from the likes of Apple and Sony Music Entertainment.
Whether it is Will Ferrell and his comedy-focused Big Money Players Network, actor-director Kevin Connolly and his ActionPark Media, or radio personality Charlamagne Tha God and his Black Effect Podcast Network, the creative and entrepreneurial have merged in podcasting. Music artist and producer Pharrell Williams has become the latest to debut his own podcast company, called OtherTone Media.
It's been a busy few months for Headliner as they have now partnered with Spreaker for a new intergration. With the latest integration, podcasters that use Spreaker to host their show can create promotional videos with Headliner from within the Spreaker interface.
In a move to expand the reach of its podcasts around the globe, iHeartMedia has formed a strategic alliance with Copenhagen-based Podimo to translate and adapt popular podcasts into different languages. Podimo is currently live in Denmark, Germany, Spain, and across Latin America.
Advent calendars typically give a bit of candy or another treat behind each door leading up to Christmas. But the team at Acast has developed a podcast version that has a morsel for the ears. It has launched the “Santa Recommends” podcast advent calendar that will feature “Father Podmas” recommending a new podcast every day until December 25.
Podcast advertising intelligence company Magellan AI, in collaboration with the Sounds Profitable newsletter authored by Bryan Barletta, have created an impressive graphic representation of the podcasting industry. Get your free copy HERE
Global podcast ad revenue is forecast to reach $1.4 billion this year despite the COVID-19 pandemic hitting some budgets. That is according to Omdia Tech analyst Georgina Howes, who writes in a new report that Amazon’s recent addition of podcasts to the Amazon Music app and the Amazon-owned Audible will help drive the medium’s growth.