Industry News 📰
Audacy is launching a new multiplatform podcast discovery show called Podsauce that will have both audio and video versions. Podsauce is designed to assist consumers in sorting through the numerous new series that become available every week - including those produced by Cadence13 and Pineapple Street Media. The one-hour show will include interviews with creators as well as recommendations for new shows. Podsauce debuts July 29 and will be available via Podsauce.com, as well as YouTube, Twitter and Facebook. You can also find episodes on the Audacy app and other podcast apps.
Acast will monetise Crooked Media’s podcasting library for international advertisers as part of a new partnership. The deal will allow for buyers in Australia and New Zealand, as well as other major English-speaking markets in Canada, the UK and Ireland. Brands within these markets will now be able to purchase placement across prominent Crooked titles such as Pod Save America, Lovett or Leave It and Pod Save The World.
Blogging platform Substack has partnered with former WNYC producer Michael Vuolo and NPR contributor Matthew Schwartz to launch a podcast network called Booksmart Studios. Among the lineup at launch are five podcasts, a mix of new and established shows, and an all-star roster of hosts.
The scripted podcast series will be an adaptation of Stephen King’s short story Strawberry Spring, one of the titles included in the 1978 anthology Night Shift.The audio show will include multiple
voice actors, making it more of an audio dramatisation than the kind of production one typically thinks of as a podcast. The story, which is best described as a dark mystery is one of King's lesser-known works.
Film and TV incubator Voyage Media announced it is launching its eagerly anticipated podcast production division with three new podcasts – two featuring true crime stories and the third showcases true war stories. Voyage was built to open the closed doors of "Hollywood" and enable emerging storytellers to get the access and information they need to make real progress with their films and TV shows.
Comscore will provide brand safety targeting solutions for podcast and audio content as Acast's brand safety provider. Under the agreement, Acast will leverage Comscore's natural language processing, machine learning, and AI for direct and programmatic ad sales. Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence.
Dramafy, a new one-stop source for the best in audio drama, launches July 21st. The new service is utilizing the latest mobile technology to stream a long-neglected entertainment art-form. Dramafy will feature hundreds of hours of contemporary and classic audio dramas in multiple genres, including: science fiction; horror; adventure; comedy; mystery; children's; and, old time radio.