Industry News 📰
Dax Shepard's "Armchair Expert" podcast will be available only on Spotify.The weekly podcast features in-depth interviews with celebrities, artists, authors and experts. Shepard is known for his role as Crosby Braverman on NBC’s “Parenthood’ and also recently co-starred in Netflix series “The Ranch” and ABC” “Bless This Mess.
iHeartMedia has announced that it will launch a new, standalone podcast venture. My Cultura will offer creators a platform to share stories and perspectives relevant to Latinx listeners and all audiences. The network will roll out 6 new shows at launch in Summer 2021, and 30 shows throughout its first year, across a variety of genres including pop culture, music, comedy, mental health, finance, news and more – from well-known and new voices alike.
Amazon’s podcast studio “Wondery” will partner with Apple as part of the Cupertino company's premium podcast push. The producer of podcasts like Dr. Death, Business Wars, and The Shrink Next Door, will bring its “wondery+” subscription service to Apple’s new Podcast Subscriptions service set to launch later this month.
Joe Budden has fired his co-hosts and friends, Rory Farrell and Jamil “Mal” Clay, according to social media posts and audio leaked online. The former rapper and “Love & Hip-Hop” star has made the dynamics of the show’s main talkers a focus of recent episodes. "The Joe Budden Podcast" is renowned for tackling sensitive topics within the Black community and digging deep into hip-hop and basketball.
IAB projects podcasting will see $1 billion in ad revenue in 2021 and $2 billion in 2023. News continued to be the top content genre for Podcast advertisers. Direct-To-Consumer brands maintained the top advertiser category market share.