Industry News 📰
Podcast database company Podchaser says Podchaser Pro brings “radical efficiency to the process of discovering, qualifying, and contacting podcasts.
Enterprise podcast host and ad tech company Megaphone has signed sports publisher The Athletic to its platform, increasing the volume and range of the sports content hosted in its podcast marketplace.
iHeartMedia has entered into an agreement to acquire Voxnest, which is the parent company of podcast hosting company Spreaker.
“Dynamic ad insertion sounds so complex,” says Mark Asquith, CEO of Captivate, “but there’s really no need for it to be reserved for podcast power-users, advertisers and brands.”
Podcast attribution company Podsights has released a Conversion Benchmarks report that shines lights onto key factors in a successful podcast advertising campaign.
PodBooking is determined to be the industry-focused social network the podcasting community desperately needs.
Ad revenue for podcasts increased by nearly 50 percent last year, according to an estimate from the Interactive Advertising Bureau, and is projected to top $800 million this year.
With the addition of free, third-party podcasts, Audible has the chance to capture users’ attention in its app, then try to upsell them to paid memberships, including the new Plus plan.